What is this painful lump behind my piercing?

10 weeks ago, I had my third ear lobe piercing, and I think I have a keloid, if that's what its called. I had one on my cartilage one and used soluble paracetomol as recommended on it and it went, however, it wasn't painful. This new one is agony, I clean it everyday with TCP, and I have sterling silver earrings in which I'm not allergic to. I wondered if there was anything I could do before giving up and taking it out :( its causing me so much pain, it constantly bleeds and leaks. :( help please?